1SETU = 1 BRIDGE FOR AGRI & FMCG

The 1Setu connecting agri brands
to farmers & retailers.

1Setu (Bridge) connects Farmers, Agri Brands, Distributors, Field Forces, and Sellers on one single live record — journey plans, farmer KYC, order capture, schemes, and stock reconciled seamlessly.

  • Direct Farmer-to-Seller Connectivity
  • Live from Beat to Balance Sheet
1 Bridge
Connecting Farmers & Sellers
12 Modules
Dashboard Portals & Features
Real-time
Field-to-Ledger Sync
Multi-Lingual
Built for Bharat

Eliminate the supply chain gap.

Agri-distribution breaks between disconnected stakeholders. Here is how 1Setu (Bridge) bridges Farmers, Brands, Field Reps, Distributors, and Sellers on 1 unified ledger.

01

Farmers to Markets Gap

Farmers lack direct digital connection to agri brands, verified buyers, and transparent price structures.

02

Disconnected Shops & Outlets

Retail counters and shops operate in isolation without real-time inventory and pricing sync.

03

Unmapped Field Force

Field employees and reps operate without centralized beat tracking, attendance, and instant reporting.

04

Manual Stock & Accounts

Godown stock and billing ledger sit in separate silos, leading to claim delays and inventory leakage.

ONE RECONCILED ENGINE FOR FARMERS & SELLERS

One live ledger from farmer field to retail counter.

From farmer onboarding and KYC verification to beat order capture and distributor fulfillment — 1Setu provides direct digital connectivity with real-time margin accuracy.

Twelve modules built on one engine

Not a suite you piece together — one platform where outlet masters, price groups, and approval chains are the same objects everywhere they appear.

01

Farmers Management

Direct farmer onboarding, KYC document verification, bank details, and crop mapping.

  • Farmer onboarding & KYC
  • Bank & ID verification
  • Commodity & crop mapping
02

Markets & Venues

Track agricultural trade markets, venues, territories, and regional hub performance.

  • Marketplace directory
  • Venue & hub tracking
  • Territory coverage
03

Companies & Brands

Multi-company portal to manage agri brands, vendor profiles, and company dashboards.

  • Agri brand onboarding
  • Multi-tenant company portal
  • Company hierarchy
04

Shops & Outlets

Verified shop universe — onboard, approve, and map retail counters into sales beats.

  • Shop onboarding & approval
  • Retail counter mapping
  • Beat & territory routes
05

Customers & Buyers

Customer management portal with order history, profile verification, and price tiers.

  • Customer profiles & tiers
  • Direct buyer onboarding
  • Order & demand history
06

Employees & Field Force

Manage field reps, sales employees, attendance, and role-based permissions.

  • Employee management
  • Field sales rep tracking
  • Role & access assignment
07

Products Catalogue

Centralized product master with pricing groups, category management, and stock rates.

  • Product master catalogue
  • Category & SKU manager
  • Channel pricing groups
08

Godown & Inventory

Real-time godown stock tracking, Goods Receipt Notes (GRN), and warehouse logs.

  • Godown stock tracking
  • GRN & goods inward
  • Warehouse serviceability
09

Accounts & Ledger

Single ledger from order to invoice, collection tracking, and outstanding age analysis.

  • Invoice generation
  • Collection capture
  • Outstanding ledger sync
10

System Configs

Configurable business rules, form builder, and approval limits without custom coding.

  • Dynamic form studio
  • System configurations
  • Custom business rules
11

Admin Management

Super-admin management, system permission groups, security, and full audit logs.

  • Super-admin controls
  • Permission groups
  • System security & logs
12

Overview Analytics

Live system overview with real-time KPI metrics across sales, farmers, and shops.

  • Real-time overview KPIs
  • Sales & farmer trends
  • Performance analytics

See the Big Picture

Complete visibility across farmer onboarding, shop beats, distributor godowns, and sales ledger. Every order, KYC document, and collection maps directly to 1Setu.

  • 01
    Farmer Onboarding & KYC
    Document verification, bank details, and commodity crop mapping directly on the field.
  • 02
    Shop & Beat Management
    Retail counter verification, territory mapping, and sales rep route plans.
  • 03
    Godown Stock & Inventory
    Goods Receipt Note (GRN) posting keeps godown inventory and days-of-cover 100% accurate.
  • 04
    Single Ledger Accounts
    Direct invoice generation, collection tracking, and outstanding aging in one system.
1SETU DASHBOARD ENGINE
Live Sync

Farmers & KYC

9,420 Verified

Bank & Crop Onboarded

Shops & Beats

1,280 Outlets

Active Route Beats

Godown Stock

100% GRN Sync

Inbound Warehouse Log

Accounts Ledger

₹48.2L Invoiced

Collections Reconciled

Real-time Operational Truth4 Portals in 1 System

Built for every role in your network

1Setu PlatformAgri Brands / Companies

Bridge the gap between your brand, field force, distributors, and farmers

Track primary and secondary sales, farmer joins, shop coverage, and employee performance in real-time.

“1Setu gives every stakeholder — from field officers at counter beats to regional heads — a clean, unified view without data friction.”
Agri Brands / Companies Perspective
  • Farmer & Seller ecosystem bridge
  • Primary vs secondary sales visibility
  • Godown stock & employee tracking
  • Multi-company portal structure
IMPLEMENTATION FLOW

Map Your Success

01

Connect the Ecosystem

Import agri brands, farmers, shops, markets, employees, and products onto one bridge.

02

Configure Dashboard Rules

Product pricing groups, farmer KYC rules, godown configs, and admin permissions — set in the config studio.

03

Run Operations

Employees visit shops and onboard farmers. Godown tracks stock. Accounts manage billing. Everything syncs instantly.

04

Monitor & Scale

Overview analytics display live sales, farmer joins, and shop orders — giving you total operational control.

GET STARTED IN WEEKS

Go live without breaking operations.

Our team handles master data importing, beat mapping, and role permissions so your field force is up and running smoothly.

Why Choose 1Setu?

PROVEN SOLUTION FOR FARMERS & AGRI NETWORKS
Capability
1Setu
Field App Only
Legacy System
Farmer Onboarding & Bank KYC Verification
Multi-Portal Sync (Company, Shops, Godown & Accounts)
Partial
Godown Stock Management & Live GRN Posting
Verified Shop & Retail Beat Mapping
Basic
Hardcoded
Single Billing Ledger & Outstanding Accounts
Configurable Form Studio & Super-Admin Security
Hardcoded

Priced per active user, not per promise

Start with the modules you need today and switch the rest on as your network grows. No forced migration, no separate licence for the field app.

Starter Bridge

For agri businesses & distributors getting off spreadsheets

Talk to us
up to 10 active users
  • Farmers & Shops onboarding
  • Products catalogue & pricing
  • Markets & customer management
  • Godown stock tracking
  • Core dashboard analytics
Start free trial
MOST CHOSEN

Growth Bridge

For growing agri brands connecting field teams & sellers

Talk to us
per active user / month
  • Everything in Starter Bridge
  • Farmer KYC & Bank Details verification
  • Employee & Field Force management
  • Accounts, Invoices & Collections
  • Godown GRN & Stock Reconciliation
  • System Configs & Form Studio
Book a demo

Enterprise Bridge

For large agri corporations with multi-company networks

Custom
unlimited users
  • Everything in Growth Bridge
  • Multi-company portal rollout
  • Admin management & security controls
  • Custom ERP & accounting integrations
  • Dedicated environment & SLA support
Contact sales

Every plan includes onboarding support, data import and the multi-language interface. Implementation is scoped honestly before you commit — we'll tell you if you don't need the bigger plan.

Questions worth asking us

Still unsure whether it fits how your network runs? Ask directly — a straight answer beats a brochure.

hello@1setu.in

'Setu' means Bridge in Sanskrit/Hindi. 1Setu is the single unified bridge that connects Farmers, Agri Brands, Shops, Godowns, and Employees on one live platform.

1Setu allows agri brands and sellers to onboard farmers directly with KYC and bank verification, manage commodity orders, track shops, and handle godown stock and billing.

The dashboard includes 4 primary portals: Company Dashboard, Admin Platform, Godown/Warehouse Management, and Accounts & Billing.

Yes! Field employees can onboard farmers, capture KYC documents, map commodities, and register shops directly from mobile devices.

Yes. Godown stock, Goods Receipt Notes (GRN), invoice billing, and collection ledgers are fully integrated on 1 single platform.

Companies and shops can be onboarded in a few days. We import your existing farmers, shops, product catalogue, and employee team hierarchy seamlessly.

GET IN TOUCH

Connect with us

Bring one territory, one price list and last month's claims. In a 30-minute demo, see how 1Setu runs against your own beat.